You want your business to stand out from the rest and to attract a loyal, returning customer base. This can be done in the usual ways through offering promotions such as a sales, special offers or providing discounts for specific groups. But have you ever considered providing free WiFi as an opportunity to put yourself ahead of the competition and generate significant returns? In this digital age providing free WiFi provides a significant prospect to attract, and retain, new customers. Here are just 4 of the reasons your business needs to provide free WiFi to its customers.
Providing free WiFi allows businesses to attract customers they would not usually have attracted in the past. For example, a recent survey found that 53% of people surveyed would be happy to sit alone in a place where WiFi was available. Think of all those individuals who are passing by because you’re not providing free WiFi to make them feel at ease.
The people who search for free WiFi access the most are tourists, in order to avoid expensive data usage. Tourists are more inclined to head for a place providing free WiFi, and a recent study stated that hospitality providers must improve their offering of free WiFi to tourists in order to meet the demand of this sector. In particular, cafes, bars and restaurants will reap the benefits created by this need by providing free WiFi access. Don’t forget that tourists also leave reviews of the places they’ve been, and providing free WiFi access should certainly work in your favour. Once you install your WiFi don’t forget to promote it to the foot traffic walking past your business.
Collecting Customer data
Generally, free public WiFi networks require a registration process for new users. This process requires inputting data to create an account. The compulsory basic details commonly include name, age, gender and email address. With this information, businesses have access to the registration details of all accounts created within their premises, except those who choose to opt-out. These details are valuable marketing data and allow you to see first-hand how you can connect with your customers on a personal basis, as well as giving you options on how to improve your strategies. With the data gained from customers you could target your customer base with special offers through email marketing, the most common way to utilise the data.
Meeting Customer Expectations
In this digital age, customers are becoming more accustomed to free WiFi access which has created a level of expectation to provide it at every public place. Research has found that 1 in 10 people admitted to leaving a venue because there was no access to free WiFi – that’s a lot of potential custom to lose! Free WiFi access is now available on public and private transport, in city centres, libraries, hotels, restaurants, pubs and even churches. As a business, you need to embrace the fact that your customers want to stay connected to their online world, and failure to do so could be damaging to your brand.
Standing Out from the Competition
It’s true. Something as simple as providing free WiFi access to your customers will provide you with a significant advantage over competitors who don’t. In the age of smart phones, price and customer service are no longer the only way for your business to differentiate itself from the competition – you need to incorporate technology, sooner rather than later. So what are you waiting for? As mentioned above there are groups of people who are selecting venues based on the availability of free WiFi and your business will have an advantage if your competitors do not provide it.
Live-WiFi provides quality WiFi, telecoms and marketing data services for major brands and independents alike. Our fully compliant service puts you in control of the content your customers see and how long they stay on-line. Speak to one of our colleagues today and see what solutions we can provide for you. Visit our website for more information and to book a Free WiFi audit.