The humble coffee shop is the middle ground between being at the office and being at home. It is the place people go when they need to get work done and concentrate but also be comfortable, grab a bite to eat and of course a cup of coffee. With competition between coffee shop chains and independent brands fiercer than ever before, it is important to stand out to your passing crowd and keep your regular customers happy.
You may be wondering: is there any real evidence of the benefits of offering free WiFi? We certainly think so!
One of the biggest benefits of offering free WiFi is that it increases the time spent on premises. When your customers can get comfortable on a sofa or at a table, with a hot beverage and a stable WiFi connection – they’re more likely to stay and keep spending.
A study by Devicescape discovered that almost 62 percent of businesses said that customers spent more time in their shop or facility once WiFi was introduced. That’s a lot of people who are spending their money!
If you’re wondering how many implied that customers were just hanging around, taking up space and spending less, the answer is only a very small number of business owners said customers spent less when free WiFi was available.
As well as looking after your original, regular customers, including WiFi will also attract new customers especially tourists or out-of-towners who are unfamiliar with your area. You’d be surprised how much a free WiFi sign outside could trigger passing trade into a coffee shop.
One recent study suggests that small retail businesses are indeed seeing a return from offering complimentary WiFi to their customers and seeing an increase in footfall.
Installing free WiFi allows for a better reputation and enables you to stand out from the competition. Something as simple as providing free WiFi access to your customers will provide you with a significant advantage over competitors who don’t. In the age of smart phones, price and customer service are no longer the only way for your business to differentiate itself from the competition.
These days, it takes more than just good food and drinks to have a good reputation. You need to provide great customer service as well, and giving your customers access to free WiFi is a great way to add value to your service offer.
Live-WiFi provides quality WiFi, telecoms and marketing data services for major brands and independents alike. Our fully compliant service puts you in control of the content your customers see and how long they stay on-line. Speak to one of our colleagues today and see what solutions we can provide for you. Visit our website for more information and to book a Free WiFi audit.